Dongjiao Memory, formerly Chengdu East District Music Park, is a multicultural park integrating music, art, drama, photography, and other cultural forms, an industrial heritage theme tourist destination, an art and cultural performance settlement, a literary and artistic creation exchange park, and a highland of Chengdu's cultural and creative industries. Dongjiao Memory is located at No. 4 Jianshe South Branch Road, east of the second ring road, Chenghua District, Chengdu, Sichuan Province, covering an area of 282 acres and a construction area of ​​about 200,000 square meters.

The 2024 "Belt and Road" Media Cooperation Forum Joint Interview and Research Tour went to the East Suburb Memory of Chengdu Media Group. More than 30 foreign media reporters walked into the park. They felt the collision of tradition and trend under the changing times in Industrial Cross Street, experienced the unique Chinese traditional banquet culture in Shuyanfu, and played the long-standing Chinese drums in the Fanxiang Rhythm Living Room. They said: "East Suburb Memory, awesome!

China has done such a great job in protecting industrial relics!

"Is this chimney the current one or the previous one?" "Is this the factory that was overthrown and rebuilt before? "After learning about the past and present of Dongjiao Memory at the tourist center, the foreign media group walked to Gongye Hengjie. Looking at the towering chimneys with a strong sense of age, they couldn't help but take out their mobile phones to take pictures and record and curiously ask reporters.

With Shougang in the north and Hongguang in the south, Dongjiao Memory is a precious industrial relic. In the 1950s, with the start of modern industry in Chengdu, in this area called "Dongjiao" by the old Chengdu people, the Chengdu State-owned Hongguang Electron Tube Factory produced the first mass-produced black-and-white cathode ray tube in New China and trial-produced the first color cathode ray tube in China. At the beginning of this century, with the adjustment of industrial structure and relocation of enterprises in the eastern suburbs of Chengdu, the old site of Hongguang Factory has been completely preserved as the "Eastern Suburbs Memory" of the industrial heritage site.

Today, the huge industrial chimneys and faded old factory buildings that are still standing tell the story of China's industrial development in the active beating of the city's pulse.

Idris Hamza, editor-in-chief of the Daily Trust Media Group of Nigeria, looked at the industrial relics in front of him and sighed sincerely: "I just learned that the Eastern Suburbs Memory used to be an old factory, but now it has successfully transformed into an international fashion park. This change is incredible." Idris Hamza said that the special thing about the Eastern Suburbs Memory is that it is not to demolish all the old buildings and rebuild them but to add fashionable and modern elements based on preserving the original industrial relics, which is surprising.

Eric Bigan of the Kenya National Broadcasting Corporation also said that the Eastern Suburbs Memory is an important treasure house for young Chinese people. "Because here they can see China's achievements in industrial development." Eric Bigan said, "The Eastern Suburbs Memory once again made me feel how great China is in protecting cultural relics! ”

China's excellent traditional culture "attracts fans" from foreign friends

Walking through Gongye Hengjie, the foreign media group "traveled" to the elegant ancient Chinese banquet scene. At Shuyanfu, accompanied by elegant ancient music, dancers in Hanfu danced and played with shadows at the banquet, telling the story of Xue Tao, the first talented woman in the Tang Dynasty. The foreign media group in the audience watched with great interest.

Shuyanfu is an original Han culture dining show brand that integrates music and dance performance, light and shadow art, and dining experience. The whole process revolves around the music and dance style and banquet scenes of the Han, Tang, and Song dynasties in China, tracing the traditional Chinese banquet etiquette, and using professional-level stage art and dance show visual technology to create a panoramic immersive concept dining show experience Scene.

Interestingly, at Shuyanfu, guests can also change into Hanfu and immerse themselves in the excellent traditional Chinese culture. Austin Maho, editor-in-chief of Nigeria's Dawn newspaper, couldn't wait to change into a set of red Ming Dynasty costumes. He repeatedly admired his new look in the mirror and showed it to his friends. After experiencing the ancient Chinese banquet culture at Shuyanfu, he excitedly said: "Dongjiao Memory has a lot to learn from in protecting traditional culture. For example, at Shuyanfu, we can wear traditional Chinese costumes and watch cultural performances, which is very helpful for everyone to understand Chinese culture. Dongjiao Memory is a very suitable place to spread and promote traditional culture."

"Dong, Dong, Dong..." The foreign media group also struck the Chinese drum in the Fanxiang Rhythm Living Room to experience the charm of traditional Chinese musical instruments. Lina Maria Dopper-Prix, deputy director of Austrian TV Channel 8, is very interested in the Chinese drum. "I am impressed by the sense of power brought by the traditional Chinese drum. I learned that it has a deep cultural heritage," she said. "When the Chinese drum is struck, the ancient and heavy sound it makes is shocking. ”

Dongjiao Memory inspires the integrated development of culture and tourism

“Dongjiao Memory is not just a simple tourist attraction, but also a trendy gathering place that combines tradition and fashion.” Walking in the park, looking at the trendy young people coming and going around him, Idris Hamza told reporters about his feelings.

When the retro red walls and the trendy atmosphere complement each other, and when the old factory buildings are transformed into a gathering place for trendy brands, in recent years, Dongjiao Memory has transformed industrial relics into "cultural magnetism" and has embarked on a new path of integrated development of culture and tourism.

Today, Dongjiao Memory, after organic renewal and business activation, has created more than 20 exhibition venues with different functions, presenting thousands of cultural activities every year, forming a unique cluster of Tianfu cultural exhibition halls. At the same time, Dongjiao Memory has 36 commercial Nearly 300 companies have settled in the office building space, forming a key cultural and creative industry format integration cluster with "music performance", "digital cultural creation" and "national fashion" as the main tracks, initially achieving full-time, all-age and full-customer coverage.

During the visit, the foreign media team stopped at the "No. 7 Creative Collection Box" and the Dongshan Group Area. "I saw that Dongjiao Memory has many commercial formats. I believe that this park not only creates many fashionable consumption scenes for young people, but also solves many young people's employment problems." Idris Hamza said, "After visiting here today, I have a lot of feelings, especially in the integration of culture and tourism development, and I have a lot of thoughts on Dongjiao Memory's measures. I think people from different places should come to Dongjiao Memory to have a look. ”

Today, the youthful and trendy Dongjiao Memory, which has a profound heritage, attracts tourists from all over the world to check in, and is becoming a new window for promoting cultural exchanges and mutual learning. As Attila Letner, editor-in-chief of the Hungarian Budapest Times, said: "Dongjiao Memory demonstrates the importance of protecting industrial heritage. It creates new value by transforming and reusing historical industrial relics. This practice not only helps to preserve the city's memory but also promotes the development of cultural tourism and the local economy. "